My comments on an interesting commentary on Linkedin, published by Steve Tobak of MoneyWatch. Steve said…
Commentary : (MoneyWatch) Where would we be without LinkedIn, the business white pages for planet Earth? I bet you couldn’t imagine going back to the days before you could find people you’d lost track of or attempt to connect with pretty much anyone in the working world, whether they like it or not. And therein, lies the rub.In many ways, LinkedIn is a lot like a dating site, except for business
The article is interesting because, after praising LinkedIn with truisms like “If you want to have a career, you’ve got to have a LinkedIn profile” he then goes on to diss the other Social Networks. Steve, I don’t think you really get it!
Another comment from Steve totally floored me.
Don’t tell me you don’t think of some opportunists trying to connect with you the same way. You know you do. They put you on the spot and then you’ve got to reject them. It’s annoying. Unless, of course, they’ve got something you want. Then bingo, you make a connection. Not for life. Just until you get what you want, get bored and dump them. Just like dating.
Steve finally comments that we may feel that he comes across as cynical and jaded, DUH! Yes you do Steve!
You say there is really nothing new here, speaking of Social Media. But STEVE! YES THERE IS! Now, you can easily collaborate with anyone you know anywhere in the world on a trusted platform. Yes, I used the term “trusted platform”. I say that because Social Media provides the missing element that was not found in the earlier forms of online conversations, specifically forums or chat rooms. And that element is “Trust”. Those platforms absolutely were “dating bars’.
The trust in Social Media is generated because you can graphically see who is related to whom before you converse with them. You can also view their profile and much of their life history.
Steve if you utilize Social Media as you would a dating bar, you will fail! Yes, like a date, LinkedIn is part of an introduction to a relationship. But for both a real-life and a virtual relationship to grow, both have to be nurtured and respected and not treated like a “one night stand”!
What is your Social Media strategy? A one night stand or are you seeking long-term relationships?