Twitter Live is now a built-in feature to Twitter. They have integrated their Periscope platform.
“Starting today, you can create and Tweet live video from the Twitter app,” the company said in a blog post. To share live video, users simply compose a Tweet, tap “LIVE,” frame their shot, and then press “Go Live.”
Facebook has already charged ahead with this feature and has a leg-up on the market. Facebook enabled live video for all users on its social network in April, and the feature has proved to be a hit. In Facebook’s third-quarter earnings call, CEO Mark Zuckerberg said the number of people going live on the platform has quadrupled since May.
Twitter initially leaped into the lead with live video when it launched Periscope but failed to transfer the technology to the Twitter platform. Twitter wants to reestablish itself as the go-to platform for live video. But can Twitter keep up with Facebook’s execution and innovation in live streaming?
We are not aware of any plans to monetize this new video streaming technology.