I have to admit, I was surprised by this fact. Millennials comprise the largest group of Facebook users by age. And by a wide margin. But as Baby Boomers grow older and begin to die, Millennials are overtaking Baby Boomers as America’s largest generation.
Millennials are defined by demographers and researchers as those born in the mid-1980s and with ending birth years in the early-2000s.
This graph, generated by Statista, shows the the number of Facebook users in the U.S. as of February 2016, by age group. The survey found 32.1 million U.S. Facebook users were between 25 and 34 years old. This group represents nearly all of the 35.3 million social media users in the USA aged 25 to 34 years.
The total Facebook audience in the United States amounted to 156.5 million users. With more than 1.4 billion monthly active users, Facebook is the most popular social network worldwide. In 2014, U.S. users spent an average of 39 minutes on the site every day and the social network has become a part of daily online usage for millions of users.
Facebook has hugely benefited from the mobile social growth in recent years with mobile users also showing strong engagement rates compared to other social media apps. Facebook was also the most popular social media app of Millennials in the United States as of June 2014 – more than three quarters of U.S. Millennials accessed the mobile app on their devices. According to a recent study,
Facebook is also young peoples’ social network of choice for a dream employer – almost 15 percent of Millennials stated that they would want to work for the online company.