While in many ways, this report is obvious, the hard facts are impressive. A national Pew Research survey of 1,520 adults conducted March 7-April 4, 2016, finds that Facebook continues to be America’s most popular social networking platform by a substantial margin.
A couple of surprises. Young adults continue to report using Facebook at high rates, but older adults are joining in increasing numbers. Some 62% of online adults ages 65 and older now use the site, a 14-point increase from the 48% who reported doing so in 2015. In addition, women continue to use the site at somewhat higher rates than men: 83% of female internet users, 75% of male internet users are site adopters.
Frequency of use on social media sites
And they use the site often. Roughly three-quarters (76%) of users report that they visit the site daily (55% visit several times a day, and 22% visit about once per day).