What are the differences between outbound and inbound marketing?
Experience is showing that you can’t buy your way in when consumers aren’t even paying attention. Here are some stats from the infographic below.
- 44% of direct mail is never opened.
- 86% of people skip through television commercials.
- 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.”
- The cost per lead in outbound marketing is more than for inbound marketing.
Inbound marketing is about earning, not buying, a person’s attention This is done through engaging content, such as articles, blogs, webinars, research reports, video and white papers. This content is people love which is interesting, informative and adds value. Content that creates a positive connection in the eyes of the consumer making and consequently more likely to engage your brand and buy the product. So it costs less and has better a ROI.
This infographic from Voltier Digital highlights the differences between the two kinds of marketing.
Infographic courtesy of Voltier Digital